170 +
courses launched
15,000 +
students trained
PRODUCING OF EDUCATIONAL PRODUCTS
I help to create and sell courses and online schools
Achievements
* acccording to Forbe
HSE is university #1 in Russia
HSE is university #1 in Russia
Conducted projects and trained employees of:
WHY AM I TRUSTED?
I'm an experienced teacher and market specialist. This combination of competencies helps me be effective throughout the entire process of educational product development, from defining the concept and creating the content to going to market and achieving the desired financial outcome
ABOUT THE AUTHOR
Evgenii Barmin
Education and Marketing Expert
More than 5 years of marketing and educational practice at Higher School of Economics (HSE), where we research the best business experience in the world, encapsulate knowledge and sell it to international companies
Since 2017, I have been working at the Higher School of Economics in the following positions: Academic Supervisor of Marketing and Digital Strategy Programs for Top Managers, Director of the Graduate School of Marketing, Deputy Director of the Marketing Competence Development Center. I'm also a Skolkovo Foundation project mentor for marketing and digital strategies
Before HSE, 12 years of marketing, strategic and digital practice in large and medium-sized businesses and the public sector
Since 2017, I have been working at the Higher School of Economics in the following positions: Academic Supervisor of Marketing and Digital Strategy Programs for Top Managers, Director of the Graduate School of Marketing, Deputy Director of the Marketing Competence Development Center. I'm also a Skolkovo Foundation project mentor for marketing and digital strategies
Before HSE, 12 years of marketing, strategic and digital practice in large and medium-sized businesses and the public sector
15,000+
hours of practical experience
170+
courses
launched
launched
1,000+
300+
happy
students
students
lectures given
Marketing
Executive Program
Management
Marketing
Analitycs
Marketing
Psychology
Strategy
Strategy
Psychology
Marketing
Psychology
Executive Program
Marketing
Marketing
Product management
Psychology
Strategy
Strategy
Marketing
Marketing
Вranding
PORTFOLIO
Marketing
Executive Program
Management
Analitycs
Marketing
Marketing
Process automation
06
Autofunnel building
Tests and homework assignments automation
Email marketing and chatbot automation
Reporting automation
Tests and homework assignments automation
Email marketing and chatbot automation
Reporting automation
Product promotion
05
SMM and targeted advertising
Contextual and display advertising
SEO
Social seeding
Influencer marketing
Contextual and display advertising
SEO
Social seeding
Influencer marketing
Ecosystem Creation
04
Website / landing pages development
Building a community of a course / school
Chatbot design
Personal brand building and promotion
Building a community of a course / school
Chatbot design
Personal brand building and promotion
Product packaging
03
We define the concept and create an outline and content for the course / school
Content packaging: video production, presentations
Homework assignment design, case studies
Interactive techniques and gamification
Content packaging: video production, presentations
Homework assignment design, case studies
Interactive techniques and gamification
Market analysis and strategy
02
We analyse the target audience, competitors and key trends and calculate the size of the market. Then we develop a marketing strategy
Setting objectives
01
We define goals and objectives of the project and build a roadmap
Comprehensive analysis
07
We analyse the entire marketing process, from product to promotion. We define areas for growth, improve each stage of the process until the project goals are achieved
Seven steps to launch a course or an online school
We can cover the full scope of services or provide them separately
Team composition
Marketer
Editor
Graphic Designer
Instructional Designer
Content Manager
Low-code Developer
Targeted and Contextual Advertising Specialist
SEO
Specialist
Specialist
Social Media Specialist
Community Manager
Multiteam for your project
We can work for your project as a whole team or you can hire any expert separately
Anton Bulanov
Leading expert in marketing, strategy and branding. Psychologist. +25 years of work experience
Together with Evgenii, we developed and conducted the course Personal Strategy in New Realities. In terms of depth of study and content quality, this was the best course on the market. Evaluation by course listeners — 4.9 points out of 5. Evgenii can help both with the development of the course concept, content, educational mechanics, and with the development and implementation of a sales strategy. For which special thanks to him)
1 / 14
Igor Kuzin
CEO, Smart Data Hub
Evgenii and I created and sold the End-to-End Analytics in Marketing course. The program has been successfully sold for three years. Evaluation by course participants — 4.8 points out of 5. I recommend Evgenii as an excellent educational producer with the most up-to-date knowledge of digital education and marketing
2 / 14
Denis Sholokhov
Head of SMM, DANONE
In a team with Evgenii, we developed the course SMM-manager 3.0: New Realities. During the course, we taught SMM strategies to specialists, middle and top managers from the largest international corporations. The average assessment of the course by the listener is 4.7 points on a five-point scale. I recommend Evgenii as one of the best education marketing experts
3 / 14
Aram Asatryan
Head of Analytics, Google Russia
Evgenii's educational programs are perfectly developed! Both contents-wise and organization-wise. I saw it many times both as a speaker of HSE digital marketing programs for top managers and as a student of HSE courses supervised by Evgenii
4 / 14
Yuri Antipov
Director of Business Development, B2B Marketing, Michelin
Evgenii was the Academic Supervisor of the marketing and digital strategy programs that I attended at HSE in 2021-2022. The course was organized very professionally, and the lectures given by Evgenii himself were bright, rich and very useful. Euvgenii has a unique ability to look at things and events from a different alternative side and convey his point of view to his opponent
5 / 14
Anton Smirnov
Digital Transformation Project Leader, PANASONIC
I first met Evgenii when I was studying digital strategy at HSE. He gathered a great team of industry professionals and organized an excellent learning process. His competence in building digital teams helped me a lot with my immediate tasks at work. I strongly recommend Evgenii and his courses
6 / 14
Artem Nikolaev
Digital health expert, chief physician, SberHealth
Evgenii combines unique expertise: in addition to a deep understanding of marketing and technology, he also knows medical issues in practice. This allows him to do cool medical marketing with good results. I studied Evgenii's courses with pleasure and great benefit
7 / 14
Alexander Grishankin
YANDEX Group Account Head / OTKRITIE BANK EX-Performance Director
Evgenii's courses became a significant impetus for my professional development and career. I recommend him to everyone who wants to develop faster than the market
8 / 14
Larisa Giber
Head of SMM Citymobil, Ex-Head of SMM Stockman
Evgenii’s courses helped me deeply understand what marketing and strategy really mean. Now the SMM-strategies I create are among the coolest both in Russia and abroad. Evgenii, thank you very much indeed:)
9 / 14
Natalya Proskurina
Сurator of the educational program «BusinessClass» from Sberbank and Google (more than 1 million participants)
Evgenii is the owner of today's super-relevant expertise at the intersection of education and marketing. His experience allows you to get unique educational content on a turnkey basis: from course development to sales. I also thank Evgenii for the wonderful training!
10 / 14
Anton Kukanov
Deputy Director of Autonomous Non-Commercial Organization Roskachestvo (Russian National Quality System)
Evgenii has established himself as a professional of the highest rank. He helped not only develop a digital strategy, but also implement it. Compared to similar organizations in Western countries, in a few years we have managed to significantly exceed the pace of their development and achieve all the KPIs set for us
11 / 14
Tatiana Komissarova
Dean, Higher School of Marketing and Business Development of National Research University Higher School of Economics
Evgenii, with his advanced digital and marketing expertise, is accurate and demanding when it comes to project quality. All this sets him apart from other market players.
12 / 14
Anna Baskova
SAS Marketing Director
Evgenii has a rare ability to build digital competence from scratch. His experience helps him create a digital strategy, define KPIs and get to work on the project really fast. Evgenii does not waste time on searching for resources. He knows how to build a highly effective team in no time
13 / 14
Ilya Loevsky
Deputy Director of Autonomous Non-Commercial Organization Roskachestvo (Russian National Quality System)
Evgenii was recommended to us as a great marketing strategy specialist that he definitely is. With his help we defended our strategy at the first attempt and delivered outstanding results. I highly recommend Evgenii as an expert who will help you with an unconventional approach to solving demanding strategic problems
14 / 14
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